Main Street Food Hall is expected to open in early 2021 in Frisco.
It’s a project from a group of California restaurateurs who relocated to Texas in 2019 to franchise a burger restaurant named Fatburger. While researching locations to expand the burger business, the team “stumbled across this building” in Frisco, says Curtis Croft, CEO of parent company The Taste Buds Group.
The building is just under 9,000 square feet and is located on John W. Elliott Drive, close to Toyota Stadium and Frisco Rail Yard. According to filings for the food hall, the estimated cost of the project is $9 million.
Because of the operators’ relationship with Fatburger, the food hall will certainly have that restaurant inside, Croft says. The other restaurants haven’t been named yet. The Taste Buds team says it plans to open its own new restaurant inside the food hall and will also help local restaurateurs start their own brands.
When it opens, Croft says the hope is that the food hall is “pandemic friendly” because it is built to become a takeout kitchen quickly, should concerns over the COVID-19 crisis move government leaders to close dining rooms again.
“We can technically convert this food hall into a ghost kitchen with the flick of a switch,” Croft says.
His team has some experience doing that, as Fatburger was originally expected to open 25 franchises across Texas in the coming years. While the brand may still expand someday, their focus now is on opening ghost kitchens instead, to sell Fatburgers for pick-up and delivery. Taste Buds operates one ghost kitchen in North Texas right now, in Garland; another in Austin opened last week.
“The pandemic happened and we adapted to the climate,” Croft says. “We decided to move to the ghost kitchen model until the pandemic was over, so we could get the brand and the recognition out there … and make sure we’re practicing safe social distancing.”
As for the food hall, Croft calls it “intimate,” noting that it has room for eight tenants. They’re also building a beer garden on the property and hope to host events — whenever those begin to happen again, says Doug Farr, vice president of Taste Buds. The hope is that Main Street Food Hall becomes an “entertainment destination.”
Customers at the food hall will be able to purchase food from several vendors and pay on their phones on one bill. The technology comes from a Frisco-based company called Pivot Up.
The expected opening date is “early 2021,” the operators say, barring unforeseen construction delays. Croft and Farr, who are new to Texas, say they hope the food hall helps connect them with their community.
“A lot of these people who work with us packed up their lives and moved to Frisco,” Croft says. “This is also our community.”
Main Street Food Hall is expected to open in 2021 at 9145 John W. Elliott Dr., Frisco.
For more food news, follow Sarah Blaskovich on Twitter at @sblaskovich.
— to www.dallasnews.com